Another day, another newspaper with Madeleine McCann on the front page. On the Missing Kids UK Website, run by the police and the missing person’s bureau, Maddy is there of course. But so are many children and young teenagers- kids who walked off to school and never came back. They just vanished and no-one knows where they are anymore than they know where Maddy is.

Where are their yellow ribbons? Where are the front pages dedicated to their disappearances and their families anguish? To the white, middle class media, they don’t even exist in news terms. So to all those who have jumped on the Find Maddy bandwagon, I say don’t forget the other missing children. They deserve to be found too.